LifetimeCommissions.com Newsletter #10
http://www.LifetimeCommissions.com
This month I discus how I'm using my existing traffic
to almost triple my newsletter subscriptions, and
how you can too, for free.
Date: 25 January, 2002
Contents:
1. How to increase newsletter subscriptions - free
2. How to write a killer Pop-under
3. Why you can't trust cookies
4. Lifetime affiliate programs added in December/January
5. Resourcefulness
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1. How to increase newsletter subscriptions - free
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A month ago I installed a once-only pop-under promoting my newsletter and the results have been superb.
Before you run away screaming how I'm an evil spammer, hear me out. My pop-under solves a lot of the problems that plague them, and I am sharing it with you free.
Pop-ups are great when used to promote something USEFUL, like your USEFUL newsletter, or your USEFUL free eBook.
They have many limitations, and I think they'll soon go the way of banner ads, so now is the time to use them while they're still effective.
The problems pop-ups have are:
- They often pop-up before the rest of a page has started loading making them the first thing people see. This can leave a bad impression, and unless it's a killer pop-up, it may get closed before it's even finished loading.
- Repeat visitors get sick of being hit by them over and over again (for example if it's on your home page).
- Most pop-up scripts go in the <HEAD> of a page, and may affect its search engine ranking (because it pushes the keyword rich copy down). Most also load as soon as your page starts to load, which can slow down the loading of your entire page.
I created a JavaScript to fix these problems - and I'm giving it away free.
My JavaScript:
- Is a pop-under instead of pop-up - the popped page appears beneath the browser window instead of above, so they don't intrude on the visitor as much, and they are more likely to load before being closed.
- Will only pop-up once and will not hound repeat visitors (uses cookies).
- Goes in the <BODY> rather than the <HEAD> so that it can be anywhere in the page, won't ruin a good search engine ranking, and you can chose WHEN it loads.
I usually put it near the middle-end of the <BODY>, so that it will start loading after the main content of the page has begun to display.
I made a generator for it, so all you have to do is enter the URL you want to pop-under, and hit generate, and it will produce the code, no strings attached.
Get your free pop-under script here:
http://LifetimeCommissions.com/pop-under-generator.html
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2.How to write a killer Pop-under
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Many people (myself included) often close pop-ups with barely a glance at them, so how can you make sure yours is noticed?
- Make it small, compact, and powerful. All the standard rules for writing online copy apply, but doubly so. Don't be afraid to rewrite it over and over again. Every word needs to help build on the previous benefits.
- Give it a killer headline - I mean an absolutely ruthless headline. A
lot of sites use pop-ups to promote their newsletters, so yours has to
stand out.
I don't know how many times I go to marketing sites and a pop-up begins to load with the headline "Subscribe to my free newsletter!". It may be a call to action, but it shows no benefits to the visitor. Call to actions go at the END of copy (text), NOT at the beginning. - Give it a killer file name. This is important, and often overlooked!
When a pop-up loads, for the split second it takes your browser to
download enough info to learn the pop-up's <TITLE>, it will display
the file name.
Often that's simply "popup.html". There is no simpler way to show your visitors you're pitching something at them.
But if the file name was something benefit laden like "free-super-affiliate-tips.html", it may make your visitor stop to think long enough for your headline to load, and work its magic.
You also should make sure your script pops under, and that it uses cookies so that it pops only once.
To get a custom generated version of the once-only pop-under I use click here:
http://LifetimeCommissions.com/pop-under-generator.html
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3. Why you can't trust cookies
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I came back from my holiday two weeks ago, and sat down at my computer to work. The first thing I did was have a look at http://LifetimeCommissions.com to see what could be improved.
What greeted me? My cookie based once-only pop-under promoting my newsletter.
My browser had decided to delete my cookie, and so my pop-under popped.
The moral of the story? Don't trust a merchant who says their affiliate program, which is tracked solely by cookies, will pay lifetime commissions.
Cookies won't last as long as the merchants say they will. They're tricking you out of commissions.
Look for merchants that treat you as a true partner, one that understands affiliate marketing and technology - one that has some sort of database back end to their tracking.
If you're one of those merchants who relies on cookies, talk to your programmers/Webmaster, or see my article (recently updated and condensed) "How to create a lifetime commissions affiliate program"
http://lifetimecommissions.com/managers/make-program.shtml
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4. Lifetime affiliate programs added in December/January
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December was a quiet month, so I have included the additions from early January in this issue too.
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In December one of the best selling affiliate programs out there switched to lifetime commissions - Yanik Silver's Surefire Marketing.
Besides top selling products, Yanik also offers a great free newsletter "Surefire Marketing Secrets E-zine".
It comes with my highest recommendations.
It's more focused towards how to write selling copy than affiliate's pre-selling techniques, but it's still a invaluable resource for web- writing.
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Programs added:
Surefire Marketing
InternationalVitimanPower
Hot Stix
L'autre Femme Lingerie Costumes
Surefire Marketing
Category: Marketing
Star Rating: * * * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i082
Surefire Marketing markets top-quality, fast selling marketing products, including:
Instant Sales Letters
http://lifetimecommissions.com/cgi-bin/url.cgi?islInstant Internet Profits
http://lifetimecommissions.com/cgi-bin/url.cgi?iip33 Days to Online Profits
http://lifetimecommissions.com/cgi-bin/url.cgi?profit33daysAutoresponder Magic
http://lifetimecommissions.com/cgi-bin/url.cgi?amMillion Dollar Emails
http://lifetimecommissions.com/cgi-bin/url.cgi?mde
Affiliate program is two-tier and pays 45% and 5% commissions on all orders of the various products.
Tracked by 10 year cookie and ID number. Also tracks fax and mail orders.
http://lifetimecommissions.com/cgi-bin/url.cgi?i082
InternationalVitimanPower
Category: Health & Beauty
Star Rating: * * * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i085
InternationalVitaminPower retails a large range of vitamins and other health products.
Their affiliate program pays 18% on every sale a referred customer makes, and 3% on the second tier. Email notification of sale, and good affiliate resources.
Tracks by cookie and your affiliate ID goes in your referral's profile in database.
http://lifetimecommissions.com/cgi-bin/url.cgi?i085
Hot Stix
Category: Other
Star Rating: * * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i084
Hot Stix is a technical analysis newsletter that offers stock recommendations and analysis.
Affiliate program pays $10 per month for each monthly subscriber, $25 per quarter for each quarterly subscriber, and $50 per year for each annual subscriber. Pays commissions on all renewals the customer makes in their lifetime.
Tracks by cookie and IP until sign-up, when your affiliate ID goes in the customer's profile in Hot Stix's Database. You must display the phrase "Hot Stix Affiliate." somewhere on your site.
http://lifetimecommissions.com/cgi-bin/url.cgi?i084
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5. Resourcefulness
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The opportunity of a lifetime is only as good as the lifetime of the opportunity.
- Unknown
Christopher Pearce,
LifetimeCommissions.com
http://www.LifetimeCommissions.com
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