LifetimeCommissions.com Newsletter #11
http://www.LifetimeCommissions.com

Date: 8 March, 2001

This week I explain how to create banner ads that make themselves
worth the ad space you pay for them - yes it is possible, how? The
answer is simpler that you'd expect.

Contents:

1. How to create effective banner ads
2. LifetimeCommissions.com just got better
3. How to find cool stuff on Google
4. Lifetime affiliate programs added in February 2002
5. Difficulty

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------------- < Did you read the ad? > -------------

================================
1. How to create effective banner ads
================================

Banner ads seem to be on the way out. Originally you could get a 5% to 10% click through rate, but now they're lucky if they get 0.5%...

Well, that's not entirely true. Only the bad ones get such a low CTR - I've made one that got a CTR of 4.5%, and now, two weeks on, it's getting 2.72%.

How did I do it? The secret is to think about the way people react to banners.

When was the last time you clicked on a banner? You probably have at some stage, but how long ago was that? When was the last time you even noticed one?

Traditional banners don't work because they look like banners, and people simply ignore them. So, what's the secret to a banner that works? Not making it look like a banner!

My banner has no border, its background color is the same as the page background, and it's all text, no images. In fact, it looks a lot like a normal text recommendation - it looks like a part of the web site.

In fact, that's the main reason it succeeds - because it looks like it belongs there, like it's an extra paragraph that the site owner made and put there as extra content, like it's something worth reading.

It's made entirely with HTML, and has no images, though you could save it as an image if you really wanted to...

I recommend you stick to HTML banners, as they load faster, and are easy to make.

All basic copywriting techniques apply for making HTML banners - use a colorful attention grabbing "headline", pack it full of benefits, and hone it like a samurai sword to cut straight to the point.

Focus on the text, on filling it with benefits, and on not making it look like the traditional banners that people ignore.

If you want to have a look at the banner that scored 4.5% CTR, check it out here:

http://LifetimeCommissions.com/banner.html

Where did I learn to make banners like that? Is there more? You bet. I learned from Scott Covert, who has sold millions on the Internet with his banner ads.

Scott's book "Banner Ad Magic" is jam packed with more banner creation techniques, plus easy to use methods to get banner placement at much lower rates than usually possible.

Check it out:

http://lifetimecommissions.com/cgi-bin/url.cgi?bannermagic

==============================================
2.LifetimeCommissions.com just got better
==============================================

Now it's easier to find the best lifetime commissions affiliate programs at LifetimeCommissions.com - I've added a Top Rated section to the category list.

Check out the new category, and see the best affiliate programs now:

http://LifetimeCommissions.com

=============================
3. How to find cool stuff on Google
=============================

Google's running a programming contest, and an idea a friend and I had for it was a "find related content" option, but I discovered it already exists.

If you find a cool site, just search in Google for "related:______" where ______ is the URL of the site, and some useful stuff is bound to crop up!

For example, if you want to find sites related to http://jimworld.com do a search in Google for "related:http://jimworld.com".

=========================================
4. Lifetime affiliate programs added in February 2002
=========================================

Secrets to Their Success
Success-At-Work
Financial Matters Network
Wz.com
MailPak

---

Secrets to Their Success
Category: Marketing
Star Rating: * * * * *
Product Info:
http://lifetimecommissions.com/cgi-bin/url.cgi?stts
Program URL:
http://lifetimecommissions.com/cgi-bin/url.cgi?i087

---

Secrets to Their Success is an excellent new private site from Corey Rudl's Internet Marketing Center, containing original, top-quality and detailed interviews with ordinary people who run Internet businesses that make extraordinary profits.

The web site is packed with top quality info on how real, every-day people are making it on the Internet - real people using real techniques, not vague theory - and how you can use these techniques to improve your own business.

Your referrals will love this product, for the two months that I've been subscribed, I have.

To learn more about Secrets to Their Success, click here:
http://lifetimecommissions.com/cgi-bin/url.cgi?stts

Affiliate program has two tiers, and pays $6 per month first tier, $1 per month second tier, for as long as your referrals are customers.

Tracked by cookie, IP, and your affiliate ID goes in your referral's profile in IMC's database.

This product is great value, and sells well. I highly recommend this product and affiliate program.

Secrets to Their Success Product:
http://lifetimecommissions.com/cgi-bin/url.cgi?stts

Affiliate program:
http://lifetimecommissions.com/cgi-bin/url.cgi?i087

---

Success-At-Work
Category: Education
Star Rating: * * * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i086

---

Success-At-Work markets a range of top quality ebooks, tapes, CDs and seminars on how to make yourself invaluable to your employer and more employable.

Affiliate program pays on all sales a customer makes in their lifetime, including 25% commission on ebooks and online audio files, 15% on non-digital products (printed manuals, CDs etc...) and 15% on seminars.

Tracked by lifetime cookies, IP address tracking, and your affiliate ID goes into the customer's profile in their database.

http://lifetimecommissions.com/cgi-bin/url.cgi?i086

---

Financial Matters Network
Category: Other
Star Rating: * * * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i088

---

Financial Matters Network markets the Ultimate Tax Reduction System that helps home-based business owners to reduce their taxes.

Pays 40% on initial purchases, and 15% on recurring membership fees, and 10% on the second tier for all purchases.

Tracks by iBill (cookie, and your affiliate ID goes in your referrals' profile in iBill's database).

http://lifetimecommissions.com/cgi-bin/url.cgi?i088

---

MailPak
Category: Other
Star Rating: * *
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i090

---

MaxiPaks is a business-to-business mail pak program. Advertisers are able to reach local restaurants with the Restaurant Pak and are able to reach local contractors with the Contractor Pak.

Two-tier program paying 10% and 5% on every sale a referral makes during their life as a customer.

Tracked in the short term by FreeFiliate (cookie), and when referrals sign up, the customers' company name and e-mail address are linked to your affiliate ID.

http://lifetimecommissions.com/cgi-bin/url.cgi?i090

---
Want more? Check out all the best lifetime commissions affiliate programs at:

http://LifetimeCommissions.com
---

=========================================
5. Difficulty
=========================================

It's not that things are difficult that we dare not venture.
It's because we dare not venture that they're difficult.

-Seneca

All the best,
Chris Pearce

========================================================
LifetimeCommissions.com
Where you'll find the best affiliate programs that pay you for life
http://www.LifetimeCommissions.com
========================================================

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