Best Casino Affiliate Programs in 2023: How to Choose the Right Partners Online!

The online gambling industry is reaching its skyrocketing levels, as the industry’s worth is expected to be valued at more than 92.9 billion US dollars by the end of 2023. And if you cannot fathom the numbers, just keep in mind that it is forecast the industry’s growth to be doubled compared to 2020.

Affiliate Program	Revenue Share	Negative Carryover	Bank Transfer
Galaxy Affiliates	Up to 50%	No	Yes
Golden Star	Up to 50%	No	Yes
Rovert Affiliates	Up to 50%	No	Yes
Affiliate Edge	Up to 50%	Yes	Yes
Casumo Affiliates	Up to 45%	No	Yes
Buffalo Affiliates	Up to 40%	No	Yes
PlayAttack Affiliatese	Up to 40%	No	Yes
Betway Affiliates	Up to 35%	Yes	Yes
Rewards Affiliates	Up to 35%	No	Yes
Kindred Affiliates	Up to 30%	No	Yes

Even though online casinos are gaining popularity as the day goes by, they are still considered to be rather gluttonous. However, when it comes to affiliates, the numbers tell a completely different story. In reality, some of the best commissions can be found within the casino niche, and they tend to be recurring – something that is nearly impossible to find in other niches.

This is why affiliate marketing has stepped in, as a type of performance-based marketing, where online casinos reward affiliates for each visitor or customer that has been brought to the casino by their affiliate marketing strategy.

If you are unfamiliar with affiliate marketing, you shouldn’t worry – as we are about to explain it all. The affiliate marketing industry has four main players that should be considered: the advertiser or the brand, the network which contains the offers for the affiliate to choose from, the affiliate itself, and the customer.

Our research team has put together everything that you might want to know about affiliate programs, the best casino affiliate programs out there, and everything in between. When it comes to finding top-notch casino affiliate programs, it’s always beneficial to explore multiple reliable sources to make well-informed decisions. In addition to the information provided on this page, we highly recommend checking out this list of best casino affiliate programs as another valuable resource.

Affiliate programs’ potential is up in the clouds, and it is up to you to use it!

What is a Casino Affiliate Program?

A casino affiliate program is a type of business that uses affiliate marketing to promote various online casino brands. In other words, the casino affiliate programs bring online gambling venues what they need the most – new customers. In exchange, affiliates get paid commission for each gambler that interacts with the online casino through their identifiable affiliate link.

It is important to note that affiliate marketing relies solely on financial motivations, and yet they seem to be playing a rather significant role in the majority of the online marketing strategies.

Therefore, any link that provides traffic to a third-party site, while gaining revenue for the referral can be considered to be an affiliate deal.

However, the iGaming world is rather refined, hence the casino affiliate programs are mainly based on trust, given that affiliates grant appropriate services to customers.

This is the main reason why online gambling venues are not advertised just about anywhere, rather they have their own affiliate network, where they target their specific audience – and the niche’s marketing tools work just as intended.

The successful advertisement is done through trustworthy links that are part of unbiased casino reviews, which include information about the welcoming packages, alongside the most luxurious offers that the casino brings.

And when all of this is combined with specifically targeted players – the growth of the casino’s traffic is guaranteed.

Affiliate Network’s Terms: How Do Casino Affiliate Programs Operate?

Casino affiliate programs operate with a single goal – to make more money by acquiring new players. Affiliates present trustworthy links to visitors, making them a valuable resource of information to players, and they surely are beneficial for the online casino venues.

When a successful story emerges and all sides are satisfied, the only question is: How does it all function?

The scheme is quite simple: an affiliate program can be seen as a connector between an online casino and the players.

Therefore, if you have stumbled across a site that looks like a casino and has countless offers, but has no games available – the website is not a scam, rather an affiliate website.

If you are a player looking to join a new casino, affiliate websites are your friends – they let you dive into a wide range of casino offers from different online casinos, and you can pick your favorite within a few minutes!

To provide you with an example, check out this comprehensive guide by Bestonlinecasino.com, which focuses on the best online casinos in New Zealand. The page offers detailed information about the top-rated NZ casino sites, including their bonus offers, making it easier for you to make an informed decision.

If affiliate programs did not exist, affiliates would not have a reason to promote online casinos, thus, you would have to manually search for the best casino offers, while browsing through hundreds of different websites.

Moreover, if you own a gambling venue, and you are striving to become the best online casino available amongst thousands of casino brands – casino affiliates are your best chance too! Initially, you would need to publish an affiliate program.

Having an affiliate program and obtaining an affiliate partner, or many affiliate partners for that matter, will halve your marketing workload, as the dedicated affiliate will grant you the traffic you want, for a predetermined commission rate.

And finally, if you are an affiliate, or your intentions are to become one, you should check out the casino brands that have published casino affiliate programs, as the online casinos are the venues that you will be promoting and you will be well compensated!

Different Affiliate Types: Commission Rates

There are different types of casino affiliate programs, as each brand publishes its own affiliate programs and decides on how they are going to compensate the affiliate account that will direct traffic to their website.

These are the most common types and conversion rates, as their short explanations follow:

Pay Per Sale – PPS

PPS or more commonly known as Revenue sharing is the percentage of the income generated by the operator that the affiliate gets. Naturally, more traffic generated by the affiliate means a bigger revenue share for the casino affiliate.

Cost Per Action – CPA

CPA is the second most popular form of affiliate marketing advertisement, where the actions of the players are what earns revenue for the affiliates. This means that the brand operators pay their casino affiliates for predefined actions such as registering, downloading an app, making a deposit, or even accessing specified game categories like Live Casino, Poker, Slots, etc.

Cost Per Link – CPL

CPL can be seen as a subcategory of CPA when it comes to the casino affiliate industry. In essence, casino affiliates should earn a fee from every new customer that registers at the online casino. However, there are certain key performance indicators imposed by the operators, which makes the conversion rates rather undesirable.

Cost Per Click – CPC

CPC was a popular method in the early days of e-commerce, as only clicks on the ads generated revenue for the casino affiliate. However, due to click fraud issues, the method has been diminished, and only less than one percent of affiliate marketing uses this method today.

Hybrid Casino Affiliate Program

The hybrid affiliate program is also known as a CPA revenue share affiliate program. As online casino operators have the liberty to offer various combinations of revenue share modes, the most commonly mixed models are the CPA revenue share.

Of course, the more you can spread your network, the more opportunities will be presented to you as a casino affiliate to earn money from your partners.

Gambling Market: How Do Affiliates Make Revenue

Affiliates tend to make revenue based on one of the two most popular models among operators: revenue share and costs per action.

Even though we have already explained revenue sharing and cost per action, there are a few more technical parts to be taken into consideration when talking about casino affiliate programs and their methods of compensation.

The technical aspect of affiliate programs consists of how the operators manage their records, how do they track which affiliate partners brought the biggest number of players, or simply, which internet tools they use.

Additionally, casino affiliate programs might have a different payment model, as they differ from one another in commission rates, time of payouts, and payment schemes.

Internet Cookies

An Internet cookie is a small text file that is sent to the website provider once you have accessed their website. The internet cookie is used to uniquely identify the user that has just gained access to the casino website and its computer network.

These small text files are playing a large role in the affiliate programs, as they allow the gaming hubs to keep track of every player, including what is the affiliate website that referred the client to their casino.

In essence, the cookie is what keeps track of the player’s actions, hence they play a role in calculating the revenue share and the commission that the casino affiliate should get paid.

It goes without saying, the commission rate is dependent on the affiliate program.

Unfortunately, cookies are not kept indefinitely. On the contrary, cookies’ life spans are normally set at one month. Meaning that the affiliate gets paid for the actions that the players take within the first 30 days, but after that, the player’s track is lost.

However, the affiliate manager has the option to change the cookie lifespan, so their affiliate partner can benefit from its referral players.

Even though cookies do not have an unlimited lifespan, the manager can set the number of expiry days rather high, meaning that the traffic that the affiliate has generated will be well compensated for years to come.

A Lifetime Deal

Most casino affiliate programs tend to include a so-called lifetime deal. Once a player accesses a casino website through a referral affiliate link, the players’ IDs are indefinitely connected to the affiliate partner.

That way, the casino affiliate partner will benefit indefinitely from the players that become regulars at the given casino.

Furthermore, the lifetime deal allows the affiliate partner to earn commission from the players, even if the players directly access the website of the casino.

Speaking of commission rates, they tend to vary from affiliate program to program, where one affiliate model can offer its affiliates a 25% commission rate, whilst another affiliate program can offer its customers a 45% revenue share.

Additionally, there are a few affiliate programs that offer their customers a 50% revenue share.

Casino Affiliate Program: Negative Carryover

Almost every casino affiliate program operates with monthly payments based on the number of actions the affiliate has generated for the online gambling hub. The most commonly used format in the iGaming World is the number of new customers that are being directed to the online casino.

However, in the case when the revenue of the affiliate depends on the revenue that the casino makes from that specific player, there are a few things to keep in mind. If you are an affiliate and you have redirected a player to the operator that has won big, the player’s winnings will be considered as your losses.

For instance, if a player has just hit the jackpot at a slots game, their winnings will be deducted from your commission. And your commissions would normally be smaller than a jackpot win, therefore, your commission will be a negative number.

This practice is known as negative carryover. The better the players are at casino games, the more winnings they would potentially make, the more negative carryover for you.

However, the best affiliate programs offer a monthly reset of the negative carryover, meaning that the negative carryover balance of the affiliate is set to zero at the beginning of each month.

Available Payment Methods for Casino Affiliates

One of the most important steps that each casino should take while publishing a casino affiliate program is to provide suitable payment methods for their new affiliate partners.

Most affiliate programs have a variety of banking methods included, so their affiliate partners would not come across any issues while picking their most preferable baking method, given that banking methods are susceptible to country restrictions.

Almost all affiliate programs provide their partners with a bank transfer method, alongside different e-wallets, cryptocurrencies, as well as credit and debit card methods.

Casinos pay out the commission or the revenue share to their partners through world-famous payment methods such as Paypal, Skrill, Neteller, EcoPayz, Paysafecard, and Instadebit.

If you are a casino affiliate or you are about to become one, chances are you will find your most preferred option to get paid within a few seconds.

Find the Best Casino Affiliate Programs: Do You Want to Become an Affiliate?

If this article got you thinking of opening your own affiliate site and accessing the business world by becoming an affiliate partner – you are headed in the right direction.

The affiliate brands’ future’s looking good, offering affiliates a possibility of an infinite return on investment.

What is interesting about the gaming industry is that while other industries’ affiliates are run by marketing specialists or whole teams, the gambling affiliates are usually run by casino players.

However, it is important to keep in mind that even if you are a regular player at the live casino, you love the casino games and your casino experience is exceptional, choosing to be part of the casino’s affiliate program requires additional thorough research.

On the other hand, there are professional affiliate companies that are part of the gaming industry too, and they indeed are tough competition. Chances are, the professional affiliates have already reached high search engine rankings which allows them to generate more traffic.

Nevertheless, the presence of professional affiliates should not discourage you, as the market is huge and there is a place for everyone in it, money included.

If you have made up your mind and you wish to try out the affiliates world, you should keep in mind that no matter what program you choose, what banking method and scheme you pick, the most important thing is the players’ trust.

And if you provide the players with access to trustworthy links and double-checked information – the trust is easily earned.

Steps to Join An Affiliate Program

The first step of becoming a casino affiliate is finding the best brands’ affiliate program that is available for you.

And you will have to be careful, not only do you need to consider all possible combinations and decide which one suits you the best, but you should also pay attention to your country’s restrictions, as not all affiliate programs are available worldwide. In fact, most affiliates have country-based restrictions.

Moreover, the restrictions in the gaming industry might differ, as you can be allowed to be part of the brands’ casinos, but not allowed to join their gaming affiliate program.

For instance, if you are a UK citizen, you should keep in mind the rules imposed by the Gambling Commission. Most often the affiliates should follow the rules that are there for all online casinos.

Furthermore, the medium you choose to use for a tool as an affiliate plays a significant role in the money business. Even though having an affiliate website is recommended, it is not a must. For you to be a gaming affiliate partner, all you need to have is an audience.

Therefore, if you happen to be one of the casino players with years-long experience and you do live-stream of casino games, you do have a great chance to enter the gambling affiliate world and make a revenue apart from playing your favorite casino game.

Moreover, you could be running a blog or a vlog on your brands’ casino experience, or have a site where you post reviews or promote slots, poker games, gaming brands and operators, different casinos and their games, and still be an affiliate.

Affiliates Registering

As we have already established, picking out the right affiliate program requires an in-depth examination of all the affiliates’ programs.

Once you have picked your program, you will need to create an affiliate account, which is normally a simple process guided by the brands’ operators.

Nevertheless, while creating an account, you might stumble upon some obstacles, as some programs have imposed specified criteria that have to be met before anyone becomes their partner.

Moreover, you should always look for safe and secure partnerships, while making sure that the casinos are properly licensed.

Last but not least, you should not be surprised if an operator requests an account fee upon registering your account, as that is considered to be standard practice for most brands.

Payment Schemes

Before making your account, it is expected of you to have gone through the payment schemes which are part of the partnership agreement.

Each brand that you are about to promote has its own specific payment scheme, and understanding it comes with its own perks.

Nevertheless, most of the online casinos offer flexible payment processes, however, the banking methods do differ.

Transactions

Before the creation of your account, you should make sure to check will you be eligible to pick one of the available payment services.

In most cases, the casinos reward their partners once they have generated traffic to their site, or they have met the previously defined criteria, such as earning revenue share from the money that their players have generated.

The Best 2023 Casino Affiliate Program: How to Choose the Right Partners Online?

Following are some of the best 2023 Casino Affiliate Programs:

• Galaxy Affiliates (Max. to 50% Revenue Share and Top Legal Status)
• Golden Star (Max. to 50% Revenue Share)
• Rovert Affiliates (Max. to 50% Revenue Share)
• Affiliate Edge (Max. to 50% Revenue Share)
• Casumo Affiliates (Max. to 45% Revenue Share)
• Mr. Affiliate (Grants 45% Referral Revenue Share)
• Buffalo Affiliates (Affiliates get 40% Revenue Share)
• PlayAttack Affiliates (Max. to 40% Revenue Share)
• Betway Affiliates (Fast Earning and a 35% Revenue Share)
• Rewards Affiliates (Max. to 35% Revenue Share)
• Kindred Affiliates (Award-Winning Program and a 30% Revenue Share)

Casinos Affiliate Programs: How to Pick Between Revenue Shares, Negative Carryover, Payment Methods, and Marketing Tools?

Even if you are a newbie to the affiliate world, we have covered the most important aspects of the affiliate programs so far.

The next step is up to you – to decide what will be your most preferable business partnership.

By offering your services, you will be promoting an operator, their slots, and poker games promotions, including deals to all their games and possibilities.

Whichever tools you decide to use, you should make sure that the services you offer are trustworthy and reliable.

We offer you a short recap of the basics that you will have to decide on while picking out the best affiliate program for you.

Affiliate Market

The affiliate market world consists of different types of programs and they are mainly consistent of:

• Affiliate Programs
• Affiliate Networks
• Mobile Games
• Mobile CPA

Affiliates Offer Types

The affiliate offer types can vary in their shapes and sizes, while the most common offers include:

• Casinos
• Apps
• Crypto
• Betting
• Gambling
• Poker Games
• Slot Games

Commission Types

Commission types have a wide range of variations, and they can differ from operator to operator. The most common range for the revenue share is from 20% to 50%, while the other types of commissions are vastly present too:

• CPA
• CPC
• CPI
• CPL
• SPS
• RevShare

Banned Casino Affiliate Schemes

It is commonly known that all affiliate programs should disclose clear terms and fair conditions for all of their affiliate partners.

Unfortunately, there always will be some providers that are keen on bending the rules.

Hence, there exist affiliate programs that are considered to be largely unreliable, therefore they have been blacklisted.

There exist countless reasons as to why a program can be considered unreliable, including an expired gambling or marketing license, failed payments, high-risk programs, etc.

Following is the list of banned affiliate programs:

• Rivera Rewards
• 400 Affiliates
• Babe Casino

Our Take

While picking out the best fit of an affiliate program, it is common for everyone who is about to promote a certain brand to weigh their pros and cons.

The tools on the market are expanding proportionally to the casinos market expansion, therefore promoting casino brands will surely not be outdated any time soon.

Our suggestion for any affiliate or a person that is about to become an affiliate is to promote brands that offer a negative carryover. The negative carryover is the most important feature for those that will pick out a revenue share deal.

Nevertheless, all affiliates should make sure to check the cookie lifespan of the brand they are about to promote and to compare it to the market standard. This is an important milestone for everyone that decides to go for the CPA, CPL, CPS, and CPC deals.

Furthermore, transparency, multilevel goals, solid payouts on a daily, weekly, or monthly basis, including multiple available banking methods are our go-to criteria as well.

Additionally, we will provide you with a YouTube video that will guide you through the process of starting your own online gambling affiliate business.

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